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user generated content

User Generated Content takes many forms and includes: written reviews or recommendations; simply posting comments; having your own blogs – a regularly updated online journal; creating an audio which can be downloaded and listened to on an IPOD or other MP3 player; uploading personal information on sites, especially social media sites such as Linkedin or Facebook; uploading photographs and sharing these with friends and family across the globe.
Uploading video clips on sites such as YouTube which is now owned by Google ifs a second popular use of this media.
According to Pete Blackshaw, chief marketing officer
Nielsen BuzzMetrics, “User-generated content leaves a digital trail. It’s highly measurable, allowing advertisers to gauge brand equity, reputation, and message effectiveness in real time.”
In this brave new world, consumers are dictating terms of media reach, frequency, and impact.

One big trend made possible by the Internet is what is called as the user-generated content (UGC), or digital content created by consumers instead of media owners or publishers. This has really taken off over the last couple of years and is a trend that is only going to be improvised with time.
As a marketer, consider how user generated content can be used to keep in touch with consumers and strengthen your online presence. For example, if you are posting a video on YouTube, think about what people would like to see and link to other content on the web.