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One big trend made possible by the Internet is what is called as the user-generated content (UGC), or digital content created by consumers instead of media owners or publishers. This has really taken off over the last couple of years and is a trend that is only going to be improvised with time.
As a marketer, consider how user generated content can be used to keep in touch with consumers and strengthen your online presence. For example, if you are posting a video on YouTube, think about what people would like to see and link to other content on the web.