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networking platforms

Facebook is a phenomenon that has grown exponentially in a very short span. Today, Facebook boasts of 500 million active users worldwide, who spend over 700 million minutes per month on the social network. With so many eyeballs in one place, it’s no surprise that an increasing number of small businesses are tapping into this pool of customers.
By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your customers on a deeper level, and drive qualified leads back to your web site. In addition, you can use Facebook for SEO purposes so your brand/service can rank high on Google and other search engines.
One of the biggest advantages of social networking platforms like Facebook is the ability to get you repeat exposure with the people in your network. Clients, peers, and prospects can make up your network, and you can promote events, sales, special offers and more through your Facebook profile.
Used strategically, you can get your targets to become “fans” of your company, which is a great way for you to stay in touch with them and share information and offers. Think of gaining Facebook “friends” or business “fans” in the same way you think of increasing your email subscriber base: they build your network.