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According to the biggest online video-sharing site in the world, YouTube, the third wave of television is an unstoppable force that will very soon give traditional TV a run for its money!
Coca-Cola kick-started a virtual revolution when it invited people to make their own Coke ads and bung those on YouTube. The user-generated ads drew ten times more response! In a world where marketing opportunities abound, savvy entrepreneurs are always looking for newer ways of promoting their business. Choosing between television, newspaper, magazine, and online marketing can be a difficult and expensive decision. At present, digital is the cheapest and the most measurable medium that in addition, also yields a lot of data on customer demographics.  YouTube videos are not just free, easy to use, and have the potential to reach 20 million customers each month, it also helps you build and establish a strong online video community among your brand loyalists.
According to one Cisco study, videos have a 41 per cent higher click-through rate than plain text content. By 2013, 90 per cent of Internet traffic is expected to be video.

Optimising your marketing material for search is absolutely essential to expanding your online business. This entails encompassing consultation, keyword research, copywriting, creating incoming links, submitting to various search engines and finally reporting on the optimisation results.
If you intend to have a strong web presence, you have to learn SEO (Search engine optimisation) techniques, as you will be facing competition from across the world. You may have to take help of skilled professionals to build links and drive traffic to your site in huge numbers.
Remember that search engines are just answer machines. When you are looking for a particular bit of information online, you feed your query into a search bar, a search engine.
At present, there are three – Google, MSN, and Yahoo—and all three come with their own tool kit that small businesses can use to optimize their websites, advertising campaigns and promotional drives. structure your web page so well that it is easily found, read and indexed by search engines, across the world. If used intelligently, SEO can provide one of the highest possible ROIs of all marketing activities. SEO involves designing or redesigning websites so that they are ranked more highly by the software programs that search engines use to index the internet. For optimum results, work in close co-ordination with your SEO agency. If done effectively, SEO can provide one of the highest possible ROIs of all marketing activities.