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One big trend made possible by the Internet is what is called as the user-generated content (UGC), or digital content created by consumers instead of media owners or publishers. This has really taken off over the last couple of years and is a trend that is only going to be improvised with time.
As a marketer, consider how user generated content can be used to keep in touch with consumers and strengthen your online presence. For example, if you are posting a video on YouTube, think about what people would like to see and link to other content on the web.

Blogs are excellent sources of links, and an ideal place to pitch your marketing content. Microsoft and Sun Microsystems both used blogs to forge closer links with their customers. In early days, blog posts were just links with a small bit of commentary from the author. But these days, blogs have evolved into a strong tool in a marketer’s arsenal. It can be the most effective platform to pitch yourself as a domain expert in your professional field. Gone are the days when mainstream newspapers and magazines dispersed all the opinion. Today this power has shifted to blog writers. Whether you’re a small-time start up or a well-established corporation, blogs are an essential tool for communicating with your target customers and in developing a credible brand. It’s a platform for sharing tips, news and fostering a sense of community you’re your target audience.