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Facebook is a phenomenon that has grown exponentially in a very short span. Today, Facebook boasts of 500 million active users worldwide, who spend over 700 million minutes per month on the social network. With so many eyeballs in one place, it’s no surprise that an increasing number of small businesses are tapping into this pool of customers.
By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your customers on a deeper level, and drive qualified leads back to your web site. In addition, you can use Facebook for SEO purposes so your brand/service can rank high on Google and other search engines.
One of the biggest advantages of social networking platforms like Facebook is the ability to get you repeat exposure with the people in your network. Clients, peers, and prospects can make up your network, and you can promote events, sales, special offers and more through your Facebook profile.
Used strategically, you can get your targets to become “fans” of your company, which is a great way for you to stay in touch with them and share information and offers. Think of gaining Facebook “friends” or business “fans” in the same way you think of increasing your email subscriber base: they build your network.

Optimising your marketing material for search is absolutely essential to expanding your online business. This entails encompassing consultation, keyword research, copywriting, creating incoming links, submitting to various search engines and finally reporting on the optimisation results.
If you intend to have a strong web presence, you have to learn SEO (Search engine optimisation) techniques, as you will be facing competition from across the world. You may have to take help of skilled professionals to build links and drive traffic to your site in huge numbers.
Remember that search engines are just answer machines. When you are looking for a particular bit of information online, you feed your query into a search bar, a search engine.
At present, there are three – Google, MSN, and Yahoo—and all three come with their own tool kit that small businesses can use to optimize their websites, advertising campaigns and promotional drives. structure your web page so well that it is easily found, read and indexed by search engines, across the world. If used intelligently, SEO can provide one of the highest possible ROIs of all marketing activities. SEO involves designing or redesigning websites so that they are ranked more highly by the software programs that search engines use to index the internet. For optimum results, work in close co-ordination with your SEO agency. If done effectively, SEO can provide one of the highest possible ROIs of all marketing activities.