Purchase my novel Image of the Past and request a FREE eBook download from my eBook collection. E:lewisphilips0123@gmail.com


Words that do not express passion are mere sound and fury with no conviction. If you as an author are not convinced of the force of your own ideas, how on earth would you be able to convince your readers?
Instead of penning a 200-page non-fiction e-book that lacks passion and the personal stamp of the author, perhaps you should reduce it to 25 to 50 page ebook that presents a focused, author-driven, unique solution to a universal issue. People must realize the worth of what you write for them to want to invest in it.
A concise, no-nonsense non-fiction ebook must have:
A title and subtitle that drives home to the point of the book to the reader
Focus on one topic
If it’s a do-it-yourself manual, make sure you list down the step-by-step procedures that your reader can follow
Append an ‘Author’s Page’
Make sure you include clickable links in your e-book
For a non-fiction book, try to write in a straight, non-fashion, honest manner. We often think of non-fiction as dealing in nothing but FACTS, but a close investigation of the genre would reveal that even within this broad category there can be sub-genres, such as concept books, photo essays, and lifecycle books to name just a few.
Writing non-fiction cannot be an off-road journey. It needs a road map and signposts so you remain on course and not meander from the straight and narrow. Unlike works of fiction, there are certain ground “rules,” or call it “theory,” that apply to non-fictional writing, among which the strictest rule is that you can’t play with facts. Facts are sacrosanct. You have to respect those facts and not color them or run away with your imagination.

Your style reflects your authentic voice. It must bear your signature style.  Just as a playback singer trains to develop a unique, style of his own, a writer must practice to develop and deliver a unique writing style. Think Charles Dickens, Dan Brown, Wilber Smith … each had a ‘voice’ different from the other and they managed to develop this into their Unique Selling Proposition (USP). After all, sameness doesn’t sell; differentiation does.
Adopt a casual, conversational tone rather than a formal, still distant tone as in a textbook diction. While flipping through the pages of your ebook, readers must feel they are actively engaged in a conversation with you. Break up the length and structure of your sentences so you don’t stump them with heavy-duty, convoluted structuring, or lull them into sleep. A good ebook should read like a series of blog posts. The content must be rich and insightful, so they can’t wait to read more and share it with their friends and colleagues. The language, the tone you choose must succeed in establishing a direct, easy and lasting rapport with your readers.