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drive traffic

Optimising your marketing material for search is absolutely essential to expanding your online business. This entails encompassing consultation, keyword research, copywriting, creating incoming links, submitting to various search engines and finally reporting on the optimisation results.
If you intend to have a strong web presence, you have to learn SEO (Search engine optimisation) techniques, as you will be facing competition from across the world. You may have to take help of skilled professionals to build links and drive traffic to your site in huge numbers.
Remember that search engines are just answer machines. When you are looking for a particular bit of information online, you feed your query into a search bar, a search engine.
At present, there are three – Google, MSN, and Yahoo—and all three come with their own tool kit that small businesses can use to optimize their websites, advertising campaigns and promotional drives. structure your web page so well that it is easily found, read and indexed by search engines, across the world. If used intelligently, SEO can provide one of the highest possible ROIs of all marketing activities. SEO involves designing or redesigning websites so that they are ranked more highly by the software programs that search engines use to index the internet. For optimum results, work in close co-ordination with your SEO agency. If done effectively, SEO can provide one of the highest possible ROIs of all marketing activities.

The starting point of any online marketing strategy is having a good website which you can then start to drive traffic to. Today, no medium has the reach or potential as vast as that of the Internet. With the vast amount of data that the medium generates, you can tailor your offer to your customer as narrowly as possible and give an entirely new meaning to customer service. The web enables faster and convenient service delivery in a manner that was unimaginable before.
Indeed, experts contend that your web site is more like your digital business card. It’s the first online look at your company. You just gotta ensure that it’s not the last.
Visitors spend less than 30 seconds reviewing a home page and that’s a really short time to pitch your service. Put yourself in the customer’s shoes to figure out what information they are seeking and then provide it upfront, without beating about the bush!
A site must have addictive content to make for what is known in industry circles as a ‘sticky’ site. At the same time it must make for simple reading.
Also figure out the objective of the site. Is it to generate a response for you? (This translates into navigation, content, style sheets, registration forms etc.) Or is it to improve the look and feel of the site (Design brief). How often would you need to update your site (The technical brief – static html pages; content management system etc.)? Where will it be hosted?
Next, your site needs to be useable (Navigation issues). Does the content call to action? Is your content credible? Do forms provide sufficient feedback? Is the search box easy to find? Do you suggest solutions in the query results? Are query result listings easy to scan?
All these issues would have to be addressed for a functional, marketable website.