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One survey commissioned by Two Sides, a non-profit organisation found that 70% of Americans (including 69% of 18 to 24 year olds) prefer to read print and paper communications rather than reading off a screen.
This implies that you can club emails to direct mail leads in order to improve your response. In order to avoid being trashed, focus on the subject line – that’s as important as the headline of a news report. Make it attention-grabbing.
Next, polish your copy, the design, and how your output (print) your marketing message. A clear-cut, focused, and targeted approach can guarantee good results from your email campaigns.
A well-constructed, personalized email request that reflects professionalism, genuine interest and good grammar is far more likely to gain a positive response. Do take care over the frequency of emails and virals or your brand could become more of a nuisance
Gone are the days when email was thought of a quick and cheap channel to market. Email can now work wonders for a business if marketers take the time to plan the campaign; segment the data and plan a sequence of communication depending on the customer actions. The most important factors to consider are audience selection, value proposition, content strategy and the creative.

3 Responses to Using emails to increase your direct mail leads

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