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Networking for business growth must be strategic and focused. Not everyone you meet can help move your business forward but everything you do can be driven by the intention to grow your business.
Networking for business growth is about expanding your existing network of friends, acquaintances and customers. It’s about creating, building and nurturing relationships, gaining credibility and trust, and showing off your professionalism, knowledge and expertise through online platforms and tools. It’s about developing a long-term strategy. It requires time and effort to be successful with patience and focussed marketing.
Technology is a key element in business networking. Here are some ways to make the most of the technological tools that are presently available:
For starters, study your products, services, or industry and see how today’s new technologies can help you redefine and refine those things. Ask yourself:

  • What is growing and what is shrinking?
  • Where is the direction of change located?
  • What is the impact of new technology on my business?
  • Based on where things are going, is there a way to create new opportunities?

Addressing these questions will give direction to your networking efforts.

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